October 2019 - Current

Marketing & Events Manager
Mount Washington Alpine Resort

Marketing and events leader responsible for brand, communications, public relations, and guest experience strategy at Mount Washington Alpine Resort on Vancouver Island. Leading a multidisciplinary team and overseeing integrated marketing initiatives in a highly dynamic, operationally complex environment.

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Leadership & Team Management

• Lead and support a multidisciplinary marketing and events team, managing project workloads across graphic design, web development, photo and video content production, partnerships and events

• Provide mentorship, training, project prioritization, and performance tracking

• Foster a collaborative, supportive team culture while managing shifting priorities and seasonal demands

• Support professional development and cross-department alignment through clear leadership and communication

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Brand, PR, Communications & Storytelling

• Translate complex operational realities into accessible, educational communications that support trust, inclusion, and community understanding during periods of change and uncertainty

• Own and execute brand and communications strategy, ensuring clear and consistent messaging across digital, print, signage, and on-mountain guest touchpoints

• Serve as the primary resort spokesperson and centralized brand voice for media relations, public communications, and emergency response situations, balancing transparency, professionalism, and empathy

• Lead the development of guest-facing content across websites, email marketing, social media channels, video productions, sales communications, advertising, and resort-wide signage

• Produce original content and appear as on-camera talent for update videos and storytelling pieces, including concept development, storyboarding, interview direction, set production, and occasional post-production editing in Premiere Pro

• Guide creative storytelling initiatives that strengthen brand trust, engagement, and community connection

• Lead the direction of graphic design and copywriting for digital assets, brochures, promotional materials, and branded merchandise

• Liaise with external agencies and contractors by providing creative direction, maintaining brand standards, and ensuring quality control across deliverables

• Maintain hands-on capability across design, content, photo, video, web, and communications, stepping in as needed to support team execution while maintaining quality, timelines, and brand standards through shifting priorities

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Events, Partnerships & Community

• Oversee the events department by setting the annual calendar of activations and supporting team with coordinating execution 

• Lead the planning and delivery of large-scale events, such as music festivals, mountain sport competitions, and community building activations, including coordination of volunteer teams and support staff

• Develop and manage sponsorships and cross-functional partnerships, delivering contracted expectations and fostering long-term, values-aligned relationships

• Host paid and organic media partners, influencers, and collaborators to support shared storytelling and exposure goals

• Manage co-op contracts and identify new opportunities for brand exposure and collaboration in our key community markets

• Champion a people-first, inclusive approach to marketing and communications, ensuring accessibility, representation, and equity are considered across messaging, creative, and community engagement

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Marketing Strategy & Performance Analysis​

• Develop and manage marketing, communications, recruiting, and public relations strategies supported by cost-effective budgeting

• Digital marketing strategy including SEO fundamentals, audience targeting, conversion tracking, and performance optimization 

• Experienced with CRM best practices, data protection standards, and compliance with regulations such as CASL, building automated email series and lifestyle marketing triggers via email and SMS

• Partner with internal teams to align brand and marketing efforts with broader organizational goals and membership journeys

• Track performance and brand sentiment, adjusting tactics to support growth, engagement, and guest experience objectives

• Analyze, prepare and present marketing performance reports to the Senior Leadership Directors and various department heads, including insights, outcomes, and recommendations for growth

• Lead internal storytelling of marketing outcomes and brand sentiment to support organizational learning, alignment, and informed decision-making for business planning and support of corporate wide strategies 

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Sustainability & Values

• Serve as a member of the Sustainability Committee, contributing to initiatives focused on reducing emissions and minimizing environmental impact, as well as stewardship through informative and educational content

• Champion a people-first, inclusive approach to marketing, events, and community engagement, ensuring accessibility, representation, and thoughtful consideration in how the brand shows up publicly

• Apply values-led decision making in daily work, balancing evolving business goals with care for our people, place, and long-term community impact