Career Milestones
Below is a more in-depth description of my resume qualifications and highlights from my decade working as a creative in the marketing and communications industry.
October 2019 - Current
Marketing Manager
Mount Washington Alpine Resort
Executes all aspects of brand and communications as the Marketing Manager at Mount Washington Alpine Resort.
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Department leader managing the projects of four marketing specialists. Providing training, assigning projects, and tracking progress.
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​Team: Marketing Coordinator/Graphic Designer, Web Developer, Content Coordinator/Videographer, and Events Coordinator
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Managing the production of helpful content for websites, videos, social media, email newsletter and sale communications, advertising, media releases, and elevating the guest arrival experience including planning and developing all signage, along with various other activities supporting the brand.
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Spokesperson acting as a centralized brand voice for public relations and media projects, as well as in emergency response situations maintaining professionalism and empathy.
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Facilitating cross-functional partner relationships for mutually beneficial projects, in tandem with developing new sponsorships, and delivering contracted expectations. Hosting paid and organic media partners and influencers, and maintaining genuine relationships to work together toward a shared vision.
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Producing and acting as on-camera talent for weekly update videos and other storytelling pieces, including conceptualizing storyboards for a team, producing sets, interviewing subjects, as well as getting into editing the occasional piece in Premiere Pro.
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Ensuring communication alignment among all resort department initiatives with clear and consistent messaging, managing moving targets and ambiguity with ease. Developing tactics to support and maintain growth, along with engagement and brand sentiment.
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Working to enhance both guest and employee experience through events, storytelling projects, supporting engagement, and encouraging overall connectivity throughout the community. Functioning as a mentor and leader.
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Developing detailed marketing, communications, recruiting, and public relations strategies. Setting cost-effective budgets, and analyzing overall performance to prove ROI. Presenting to educate a Board of Directors and department heads with in-depth and engaging marketing performance reports with recommendations for growth.
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Managing the events department, setting the annual calendar of activations, assigning a timeline of tasks to the broader team, and working to execute awesome event experiences, both guest-facing and internally. Coordinating volunteer tasks for teams of 30-50 event crew members throughout summer and winter events.
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Liaising with external agencies and contractors on a variety of projects, maintaining quality control of brand standards by providing thorough direction. Setting clear delivery expectations in alignment with multi-channel campaign timelines.
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Graphic design and copywriting for the production of online work, brochures, promotional materials, and branded merchandise. Fulfilling distribution contracts, and seeking new opportunities for exposure and collaboration.
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Member of the Sustainability Committee putting forth actions to reduce emissions and environmental footprint.
November 2016 - October 2019
Sr. Marketing Specialist
Whistler Blackcomb & RRW
Collaborated on product and brand marketing projects with a diverse team, delivering multi-channel creative and conversion driving campaigns. Promoted to a senior position in 2018.
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Began working for Whistler Blackcomb at the Resort Reservations Whistler (RRW) branch in a Hospitality Specialist role, managing all functional aspects of an annual co-op partner funded brochure over a 6-month production period. Arranging meetings with local businesses to present the co-op program and sell ad space, then working with agencies on creative production, proofing content, and overseeing final distribution contracts. Following up with partners on performance.
Overseeing and maintaining records for a marketing budget of +$1M.
Developed comprehensive destination travel campaigns including conceptualizing ad creative, graphic design for print and digital use, writing and editing copy, editing photos, and web content updates in alignment with brand standards.
Facilitating communications and project management between a large cross-functional team.
Promoted to Sr. Specialist position in 2018 and moved to the Whistler office, overseeing all CRM email communication including building automated series and behavior triggers with diverse audience segmentation and focus in driving conversion.
Setting high-level strategy and executing key marketing touchpoints, supporting overall business growth objectives.
Developing comprehensive product campaigns, producing content, ensuring consistent messaging aligned to brand standards.
Collaborating with peers of the broader marketing team including product, brand, public relations, sales and strategic partner alliances to connect messaging, creating and delivering regular email communications to a six-figure guest database.
Lead of Product Specialist team delivering and presenting weekly reports using both Google and Adobe Analytical tools.
Responsible for Season Pass Holder marketing and promotion of associated affiliate perks, increasing visit frequency and loyalty.
April 2013 - October 2016
Marketing Coordinator
Waymarker Hospitality
Managed marketing and communication initiatives to promote tourism and local engagement in the remote Waterton National Park.
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Organizing all marketing initiatives for three hotels and three restaurants in Waterton Lakes National Park, promoting tourism and local community engagement to increase visitation to the region.
Partnering with business area managers, coordinating the development of specials and promotional offers, executing advertising campaigns across various digital and traditional channels.
Managing social media channels and traveller review platforms, engaging the community to support growth and brand awareness.
Managing all communication touchpoints throughout the consumer journey for accommodations. Working alongside Guest Services to produce pre-arrival and post-stay email communications, building creative, setting up automation sends.
Public relations, photography, graphic design, ad copywriting, producing content for outdoor experience blog, sourcing new local partnerships, hosting influencers and travel partners on familiarization trips.
Coordinating annual trade show schedule, producing sales materials and activities, and tabling booths actioning a variety of efforts to attract new travellers to the region. Partnering on projects with Sales Manager to grow weddings and conferences.
Journalism Arts
Diploma
Southern Alberta Institute of Technology
Calgary, AB | 2011 - 2013
Honours Graduate
Core Courses: Marketing and Communications for Journalists, Ethics for Print and Online Publication, Public Relations Writing and Design, Visual Reportage and Storytelling, Publication Planning and Design, Digital Marketing and Communication Planning, Basics of HTML/CSS, Social Media Practices, News and Feature Writing, Media Software’s, Photography
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Member of the SAIT Student Newspaper, The Western Wheel
High School
Honours
F.P. Walshe High School
Fort Macleod, AB | 2007 - 2011
Honours Graduate & Scholarship Recipient
Advanced Placement classes and Honour Roll Graduate, Assistant Captain of the Volleyball team, President of the Year Book Committee, Student Council Secretary, Prom Committee.