Let's get to know each other.
Hi, I'm Kayla (she/her)
​At a glance:​
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Experienced marketing and events leader who cares deeply about how brands show up in the world, and how success is defined beyond metrics alone
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I am a clear, thoughtful communicator shaped by a background in journalism and a love of good storytelling
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Collaborative and supportive leader by nature; I do my best work alongside others, not above them
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Values-led and people-first, I'm committed to environmental responsibility, inclusivity, and ethical decision-making
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Comfortable navigating ambiguity, especially in evolving environments that require balancing long-term brand vision with real-time business needs
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Creative and pragmatic in equal measure, I balance intuition with data and ideas with execution
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Most at home outdoors, I'm drawn to work and communities connected to places, people, and the natural world
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I believe the best work is built with collaboration, care, curiosity, and a sense of humour
About Me:
Biography.
Raised in small-town Southern Alberta as the oldest sibling in a family of six, I grew up curious, restless, and eager for something more. Drawn by a desire to make a difference and tell meaningful stories, I moved to the city to study Journalism Arts. My connection to creativity, strong digital aptitude and a love of thoughtful communication, paired with a deep appreciation for travel and the outdoors, have shaped the path that followed.
From beginning my career as one of just fifty year-round residents in the remote village of Waterton Lakes National Park, to packing up a camper van in pursuit of a West Coast lifestyle, I’ve intentionally rooted myself in places defined by community, landscape, and change. Along the way, I’ve lived and worked across Vancouver, Whistler, and now across the Salish Sea.
Today, I’m based in the Comox Valley on Vancouver Island. I’m deeply committed to environmentalism, live by a vegan ethos, and move through the world as a queer human balancing creativity, work, and play - often alongside my Korean Jindo rescue dog, Archie.
These experiences continue to inform how I approach storytelling, leadership, and community-building in my work.
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I respectfully acknowledge that I was born and raised on the Southern Alberta prairies, the traditional territories of the Piikani (Piegan), Kainai, and Siksika Nations. Today, I live and work on the unceded traditional territory of the K’òmoks First Nation, within the Coast Salish, Nuu-chah-nulth, and Kwakwaka’wakw peoples.
What I Do:
Marketing & Events Leader | Building Brand Story, Strategy and Community Driven Experiences
Creative marketing and communications leader with a background of 10+ years guiding brand strategy, content production, digital platforms, conversion performance, and community focused experiences, blending people-first thinking with results-driven execution.
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Currently at Mount Washington Alpine Resort, I oversee marketing, events, and PR, driving strategy and execution in a highly dynamic, operationally complex environment. I lead campaigns from concept through delivery and performance analysis, working closely with cross-functional teams and external partners.
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With a foundation in journalism, I bring a strong storytelling lens, clear communication style, and data-driven mindset to my work. I’m comfortable navigating ambiguity and balancing long-term brand vision with immediate business needs.
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I’m especially passionate about building authentic, community-driven brands, ones that feel human, resilient, and fun. Known for my adaptability, attention to detail, and collaborative leadership style, I bring clarity to complex work through thoughtful execution.
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Always open to connecting around brand, marketing leadership, and meaningful collaboration.
Extend a Branch
& Contact Me
Courtenay, BC on Vancouver Island, K’òmoks First Nation