Hi, I'm Kayla
Marketing Creative & Communications Leader
Thoughtful marketing, storytelling & community building.
I build thoughtful marketing and communications that help brands show up with clarity, integrity, and intention. My work is shaped by storytelling, systems thinking, and a strong sense of place, with a focus on making complex ideas feel human and actionable. I’m passionate about building thoughtful brand experiences that deliver results, and I’m always open to exciting new collaborations.
I’m a creative marketing and events leader with a background of over a decade building brands, experiences, and communications that connect people to places.
Career Highlights
-
Brand leadership and communications at Mount Washington Alpine Resort
-
Large-scale tourism marketing and CRM strategy at Whistler Blackcomb
-
Solo marketing operations for a hospitality group in Waterton Lakes National Park
Oct 2019 - Current
Executes all aspects of brand and communications as the Marketing & Events Manager at Mount Washington Alpine Resort on Vancouver Island.
November 2016 - October 2019
promoted to Senior position 2018
Collaborated on product and brand marketing projects with a diverse team, delivering multi-channel creative and conversion driving campaigns.
April 2013 - November 2016
Managed a range of marketing and communication initiatives to promote tourism and local engagement in the remote Waterton National Park.
Journalism
Arts
Education
Southern Alberta Institute of Technology
Calgary, AB | 2011 - 2013
Diploma Honours Graduate
Core Courses: Marketing and Communications for Journalists, Ethics for Print and Online Publication, Public Relations Writing and Design, Visual Reportage and Storytelling, Publication Planning and Design, Digital Marketing and Communication Planning, Basics of HTML/CSS, Social Media Practices, News and Feature Writing, Media Software’s, Photography
Extend a Branch
& Contact Me:
Courtenay, BC on Vancouver Island, K’òmoks First Nation